I’m a creative and versatile multichannel storyteller with a passion for helping institutions scale up their communications (internal, external, and crisis), creative content, and marketing endeavors through unforgettable written content ranging from news stories and marketing messaging to thought leadership and ghostwriting; compelling video and visual storytelling; and impactful content and social strategy.
I’m also an established journalist with a passion for the finer things: Travel, music, and food. I’ve written food and travel stories for The Boston Globe, Rhapsody, Munchies, The Washington Post, Oxford American, Salon, and more, and I researched and wrote a spate of long-form liner notes for Light In The Attic Records in Los Angeles.
Check out some of my work below!
In my role as Director of Content & Communications for Endicott College, I was tapped for a special project to incorporate and showcase the personality of President Steven R. DiSalvo, Ph.D., and kicked off this campaign in the spring of 2023 through a series of tongue-in-cheek videos that show Dr. DiSalvo in a new light while also tying back to ongoing initiatives at the College.
The first is an announcement/reveal for the 2023 Commencement speaker, Kenneth Cole.
I stewarded this video from concept, pitching, and scripting through wardrobe selection, hiring a production team, on-set supervision, final editing, and the dissemination campaign to the Endicott community.
Working with Northeast Creative, I conceived our second humanization video to show the arc of the Endicott campus as it changed over the summer of 2023—a crucial time in the College’s evolution as it marked the end of several high-level construction projects and heralded the 2023-24 academic year and Convocation. I also wanted to give a nod to the ’80s summer movies of my youth, including Ferris Bueller’s Day Off, from which the art scenes were inspired. (Sadly, the Risky Business dance scene didn’t make the final cut!)
Endicott is comprised of several older buildings and alumni and current students alike muse about their “haunted” experiences on campus. This video illustrates the legend of Reynolds Hall, one of the College’s oldest buildings, as narrated by our supernaturally-inclined Library Director. I concepted the video, wrote the script, and worked with a student intern videographer and several colleagues to produce this final result.
The second video in our Haunted Endicott series (fall 2023). This time, we explore the legend of Winthrop Hall’s Pink Lady. Or is she the Blue Lady? Or the Lady in White? Regardless of what color dress she’s wearing, there’s more to the Lady of Winthrop Hall than previously thought.
During her time at Endicott, Katie Watts ’23 has been many things—math major and secondary education minor, member of the softball team, Presidential Ambassador, tour guide, Orientation Leader, Red Sox ball girl. She is the perfect embodiment of the Endicott student and representative of the Endicott experience, so I commissioned this video on her to accompany a profile of the softball team and, later, a profile on Katie.
The proximity to Salem, Mass., is something the College doesn’t talk about enough, so I commissioned this video at Halloween. We dropped it a week before open house in October on campus.
Our proximity to Salem is something we should take more advantage of as a College, so I commissioned this video, which we dropped in October, a week before open house on campus.
During her time at Endicott, Katie Watts ’23 has been many things—math major and secondary education minor, member of the softball team, Presidential Ambassador, tour guide, Orientation Leader, Red Sox ball girl. Katie is an ideal representative of the Endicott experience, and this video was a companion to a story about the softball team and, later, a senior profile about Katie.
Gang of Four at Endicott College
In January 2022, legendary rock band Gang of Four—featuring drummer Hugo Burnham, a professor and administrator at Endicott—used practice space at the School of Visual & Performing Arts to prepare for their upcoming spring North American tour. I met with the band for an interview and article, which resulted in this video—far and away our most popular video on YouTube. Read article.
Nesting at Endicott
Nesting is a fun social media feature that allows students to show off their “nest” (dorm rooms) and is also a fun play on words, since we call campus “The Nest.” I commissioned this intro to open every Nesting video—I was inspired by vintage barroom lights.
News & Magazine Production
In my role, I oversee news production, set the editorial calendar, and produce two editions of our alumni magazine, Soundings, per year (one fall print edition and one spring digital version). Read Soundings. Check out Endicott news. Below is a selection of some of my favorite stories!
Embarking on a ‘Witch Hunt’ at the Nest
Halloween may be months away, but the topic of witchcraft has enveloped the Endicott College campus.
That’s because, for most of July, the College hosted The Salem Witch Trials: Their World & Legacy, a three-week summer institute for 26 middle and high school teachers from around the country that wrapped on July 28. The immersive experience was funded by a $200,000 National Endowment for the Humanities (NEH) grant.
Keeping the Ball Rolling
Irish people are famously welcoming, but things can get a bit more serious when it comes to soccer—or football as it’s called abroad.
So, when Hayden Laske ’24, Joe Mepham ’24, and Jason Brodeur ’24 showed up to join a tournament with the team at Munster Technological University in Cork, Ireland, where the student-athletes are studying abroad this semester, they were met with some raised eyebrows.
When Traveling, ‘Go with the Culture,’ Says Rick Steves
Rick Steves, who built his business and brand around the joys of exploring Europe, shocked the Endicott College audience on Thursday (March 2) by confessing that India is his favorite country.
“It rearranges my cultural furniture and wallops my confidence from an ethnocentric point of view,” he said. “And it just gets me out of my comfort zone.”
But in a Cleary Lecture Hall discussion with President Steven R. DiSalvo, Ph.D., Steves, the debut guest speaker in the inaugural Presidential Speaker Series, was most definitely in his comfort zone effusing about his passion for travel and its advantages. The series was made possible by a generous commitment from Arlene Battistelli ’60.
Gull Creator Program
In fall 2023, I launched the Gull Creator Program — an initiative to tell more authentic stories on our social channels by leveraging student creativity. I conceived this printed trifold brochure and oversaw the design using Endicott’s tertiary color palette as well as icons and other design elements from social media. Click image to read more.
You Can Thank a Black Woman
For Black History Month 2021, Endicott invited all members of the community to create a special project to commemorate the month. The resulting flipbook, You Can Thank A Black Woman, was a collaboration between myself and my colleague Rachel Fleming. Together, we created chose historical figures, oversaw creative direction, and wrote all copy. We had the book printed and distributed it free to the Endicott community throughout the month of February. Click image to read more.
Other Creative Work
Perspective Recruiting tapped me to write about the unique challenges of recruiting high-level biotech leaders who may possess the technical expertise and leadership skills to be successful … but what about those “intangible” traits? Read more.
While at Vantage, I worked with Human Resources to rejuvenate our workforce communications. Click image to read more.
I worked with stakeholders from Procter & Gamble to create sponsored content for Tide detergent. The following article/listicle was published with STAT News (Boston Globe Media).
Public Health & Professional Degree Programs
I worked with PHPD’s Admissions Department to craft a 9-part email campaign geared toward increasing yield for the 2018-2019 academic year. Previous emails were stiff and uninspired, so my goal was to showcase a friendlier tone while better promoting program strengths and utilizing student voices to authentically tell the real Tufts story.
Click the links to view a sampling of emails:
In my role as staff writer and editorial specialist for Harvard’s official news source, the Gazette, I covered everything from celebrities to science, football to feminist poetics. I also wrote and curated two columns: Harvard Bound (which highlighted faculty publications) and Common Threads (later renamed Style by Degrees), a playful street-style feature. On the multimedia front, I penned scripts and interviewed subjects for videos and slideshows, and produced several themed, narrated walking tours of the university.
Success on, and off, the field
I interviewed Harvard football players for a football package centering on the annual playing of The Game and the Harvard-Yale rivalry. Watch the video below, and read the article here.
Harvard’s ‘haunted’ Houses
In a Halloween-themed story, I wrote about Harvard’s haunted history, interviewing paranormal eye-witnesses, local historians, and Pulitzer Prize-winning journalist Deborah Blum. Read the article here, and click here for the interactive tour.
For National Poetry Month, I conceived and produced a walking tour of Harvard’s campus, paired with literary highlights from Harvard-affiliated writers. My colleague, Georgia Bellas, and I gathered and sourced the audio from archival footage, alumni, and current Harvard faculty and fellows. Take a look.
Style by Degrees: Harvard Graduate School of Design
Talked personal style with a coterie of HGSD students, staffers, and faculty. View more here.
I researched the history of this short-lived Denver record label, interviewing 12 former employees and associates, writing website and video copy, and producing a 5,000-word liner notes package, including a “family tree” of the label’s musicians and employees. Light In The Attic will release a compilation of Tumbleweed’s oeuvre in May 2017.
Read more on the LITA website.
I researched Lee Moses’ musical genesis and conducted interviews with his surviving sister and former band mate Herman Hitson. The liner notes were subsequently excerpted by the Oxford American. Read here.