Video Work
Creative Direction, Concepting & Screenwriting
New Mascot Campaign, Endicott College
I led the creative charge for Endicott College’s new mascot campaign, shaping every detail of Gully’s ‘retirement’ and the grand reveal of Gully 2.0. From scripting video teasers and directing the visuals to selecting an AC/DC-fueled soundtrack, I conceptualized a memorable narrative that took our community from nostalgia to excitement.

Culminating in Gully 2.0’s debut at Homecoming on the football field, this campaign brought students, alumni, and fans together in a moment that celebrated both Endicott’s past and its future.
I love combining dynamic visuals with a strong narrative to create digital content that captivates, engages, and leaves a lasting impact.
At Endicott, I created the Haunted Endicott series, drawing on our historic proximity to Salem to unearth the intersections of history, urban legend, and campus lore.
The holiday video gets a modern, heartfelt, and goofy makeover thanks to a cameo from Gully, appearances from Endicott students, and a poem recapping the highs and lows at the Nest in 2024.
Gang of Four at Endicott

In 2022, I learned that legendary British post-punk band Gang of Four was rehearsing at Endicott’s Walter J. Manninen Center for the Arts ahead of their upcoming tour. Recognizing a unique opportunity, I arranged a photoshoot and created a mini-documentary that celebrated the band’s influential history, fresh off the success of their Grammy-nominated, sold-out box set, Gang of Four 77-81, on Matador Records. I wrote an article for our owned media and leveraged it to generate additional publicity, securing features and mentions of the documentary in The Boston Globe, The Boston Herald, Spin, and other major outlets, amplifying the story’s reach and impact.


Other work
You Can Thank a Black Woman
To honor Black History Month, my colleague Rachel Fleming and I created You Can Thank a Black Woman, a book celebrating iconic Black women who have shaped culture, politics, and social progress. Featuring legendary figures like Grace Jones, Shirley Chisholm, Sojourner Truth, and Stacey Abrams, the book highlights their extraordinary contributions and enduring impact, offering readers an inspiring journey through history and contemporary change.
Tumbleweed Records Project
I was contracted by LA-based label Light in the Attic Records to unearth the story behind Tumbleweed Records, a short-lived Denver record label from the late ’70s founded by Larry Ray and Bill Szymczyk, who would later produce the Eagles’ Hotel California.
Tumbleweed, backed by Paramount and Gulf & Western, embodied the ambition and excess of its time—they lavishly spent their funding on drugs, opulent packaging, and unproven artists while attempting to put musicians first.
My search for the truth led me from dingy California motels to remote Alaskan islands, interviewing aging artists who hadn’t shared these stories in decades. The result: a resurrected catalog of Tumbleweed’s music, now re-released by Light in the Attic, capturing a fascinating slice of music history.
