A little of this. A little of that.
New Mascot Campaign, Endicott College
Creative Direction, Concepting & Screenwriting
I led the creative charge for Endicott College’s new mascot campaign, shaping every detail of Gully’s ‘retirement’ and the grand reveal of Gully 2.0. From scripting video teasers and directing the visuals to selecting an AC/DC-fueled soundtrack, this video and narrative took our community from nostalgia to a new beginning.
Our campaign culminated in Gully 2.0’s debut on the football field at Endicott’s 2024 Homecoming.
This campaign brought students, alumni, and fans together in a moment that celebrated both Endicott’s past and its future.
I love combining dynamic visuals with a strong narrative to create digital content that captivates, engages, and leaves a lasting impact.
Gang of Four
Legendary British post-punk band Gang of Four rehearsed for their 2022 world tour at Endicott’s Walter J. Manninen Center for the Arts. I spearheaded a photoshoot and mini-documentary celebrating the band’s influential history, fresh off the success of their Grammy-nominated, sold-out box set, Gang of Four 77-81, on Matador Records.
I wrote an article for our owned media and leveraged it to generate additional publicity, securing features and mentions of the documentary in The Boston Globe, The Boston Herald, Spin, and other major outlets, amplifying the story’s reach and impact.
Tumbleweed
Records
I was contracted by LA-based label Light in the Attic Records to unearth the story behind Tumbleweed Records, a short-lived Denver record label from the late ’70s founded by Larry Ray and Bill Szymczyk, who would later produce the Eagles’ Hotel California album.
Tumbleweed, backed by Paramount and Gulf & Western, embodied the ambition and excess of its time—they lavishly spent their funding on drugs, opulent packaging, and unproven artists while attempting to put musicians first.
My search for the truth led me from dingy California motels to remote Alaskan islands, interviewing aging artists who hadn’t shared these stories in decades. The result: a resurrected catalog of Tumbleweed’s music, now re-released by Light in the Attic, capturing a fascinating slice of music history.